This is a question we often ask in the early stages of a website design project. The goal is to better understand why a prospect would choose you over a competitor.

We always audit competitors after having these discussions, and the majority of the time we find competitors are showing the same "unique" qualities. Your prospects will be visiting your competitor's websites. If you're all saying the same thing, you won't stand out.

Keep it simple and deliver the message. For all our projects we believe simplicity in structure, clarity in information, and a strong visual interface are the foundations required to deliver a successful, engaging digital experience.

Let’s work together to
create something truly unique.